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Unity's New Pricing Model: How Unreal Engine Emerges as a Leading Alternative

In the world of game development, choosing the right game engine can be a make-or-break decision. Recently, Unity, one of the leading game engines, introduced a new pricing model that has sent shockwaves through the industry. While we typically focus on Unreal Engine content on this blog,altough today, we're delving into why Unity's pricing changes are prompting many developers to consider Unreal Engine as a compelling alternative.


Unity's new pricing model

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Unity's New Pricing Model: The Shocking Shift

Unity is a well-established game engine with a vast user base and a portfolio of successful games. However, their recent change in pricing has raised eyebrows and sparked heated discussions within the game development community.

Under Unity's new pricing model, developers are required to pay a fee per install for games created using Unity. This fee applies whether the game is offered for free or for purchase. For each download of a game developed with Unity, developers owe Unity a fee of 20 cents per install. It's crucial to note that this fee only applies once a game surpasses 200,000 lifetime installs and has earned over $200,000 in the last 12 months. This pricing structure has raised concerns about its sustainability and fairness.

Unity Runtime Fee Schedule

The Among Us Factor: Unity's Pricing and Porting Considerations

One of the most striking examples of the repercussions of Unity's pricing changes comes from one of the lead developers of "Among Us." This wildly popular game, created in Unity, gained global recognition and a massive player base. However, in response to Unity's pricing alterations, one of the main "Among Us" developers posted a tweet hinting at the possibility of porting the game to a different engine. This tweet illustrates the significant impact that Unity's pricing changes can have on even the most successful Unity projects.

Unity new pricing fee among us developer reaction

Why Unreal Engine is Gaining Traction

Unreal Engine, Unity's primary competitor, is becoming an increasingly attractive option for developers reevaluating their choice of game engine due to Unity's new pricing model. Here's why Unreal Engine is gaining momentum:

Why Unreal Engine is Gaining Traction

1. Royalty Pricing Model

Unreal Engine offers a vastly different pricing model. It's entirely free to download and use for anyone. The engine employs a royalty-based pricing model, where developers pay only a 5% royalty fee on revenue earned after the first million dollars. This means that developers can use Unreal Engine without upfront costs and pay only when their games start generating substantial income.

2. Revenue Exclusions

Unreal Engine offers a unique benefit to developers who publish their games on the Epic Games Store. Revenue generated from the Epic Games Store is excluded from the 5% royalty calculation. This is a significant advantage over platforms like Steam, where developers must allocate a substantial portion of their revenue to the platform.

3. Free Assets

Unreal Engine actively supports developers by providing five free asset packs every month, which can be used for both commercial and non-commercial projects. Additionally, the Unreal Engine Marketplace boasts a vast library of free assets that developers can leverage to enhance their projects.

4. Special Programs

Epic Games, the company behind Unreal Engine, continuously introduces special programs to incentivize developers. For instance, they recently announced a program offering developers 100% of the revenue generated from their games on the Epic Games Store for the first six months. This kind of support can be a game-changer for indie developers and studios.

5. Education and Training

Unreal Engine offers extensive educational resources, including free tutorials and courses, making it accessible to developers of all levels. Whether you're a beginner or an experienced developer, Unreal Engine provides the tools and resources to help you succeed.

6. Versatile Application

Unreal Engine's capabilities extend beyond game development. Its real-time rendering technology has applications in industries such as film, architecture, automotive, and more. Learning Unreal Engine opens up a world of career opportunities beyond just game development.

7. Developer Grants

Epic Games operates a grants program that supports developers working on innovative projects. Developers can apply for an Epic Mega Grant to receive financial support and additional resources for their game development endeavors.

Conclusion: Navigating the Changing Landscape

Unity's recent changes in pricing have initiated significant discussions and concerns within the game development community. Unity has been a prominent player in the game engine market, but these changes may lead to a shift in the industry landscape.

As the game development community adapts to these changes, it's crucial for developers to evaluate their engine choices carefully.

And if you want to get started learning Unreal Engine, have a look at my FREE Unreal Engine for Beginners Course :

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